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Capturing Connection

Authentic content begins with a supportive production environment.

So how do we craft opportunities for meaningful contributions? We’re sharing our on-set playbook in the hopes that it can inspire a more connected approach across the industry.

Get the full guide


A Quiet Pride Could Have a Loud Impact

Gen Z is Reshaping Brand Allyship


Xplorer Dads

In Their Own Words


7 Tips for Mental Wellness

Sharing Diverse Approaches to Self-Care


Xplorer Moms: In Their Own Words

Personal Reflections on Profession and Parenthood


Sustainability First

Creating Set-ups and Experiences That Last


Xplorers Give Back

Our Favorite Volunteer Orgs


Forget Work, It’s Beyonce Day

Here’s Why We’re Celebrating


Ditch the Pitch, Embrace the Xploration

We don’t have a process slide. But we do have one about our people.

Big Ben, London


Xpedition is Going Global!

A behind-the-scenes look at why we expanded our team internationally.

Trophy. Adweek Fastest Growing Agencies 2023


Embarking on Xpedition

We will always be ready to explore stories that are authentic to our values and create world-changing work.


How marketers can get creative in the face of change

Three simple ways to create opportunity and long-term success during times of disruption.

Authenticity. Merriam-Webster’s 2023 word of the year. A year in review


How Authenticity Defined Our Work in 2023

Merriam-Webster named “authentic” the 2023 Word of the Year. Pointing to stories about AI, celebrity culture, and identity as the driving forces, the announcement also noted, ”Clearly a desirable quality, authentic is hard to define and subject to debate — two reasons it sends many people to the dictionary.” We understand...

Xplorer enjoying ocean view


How to Create a PTO Policy That Prioritizes Employee Happiness

Here’s how Xpedition rolled out our new Xplorer PTO policy.

Xpedition volunteering for Baby2Baby


4 Ways To Encourage Your Employees To Volunteer

From giving dedicated hours to planning company-wide days, here’s how to encourage employees to focus on the causes they care about.

Group photo from Life on Mars shoot


What Visibility Sounds Like. Creating Safe Spaces for Trans Visibility Day.

Using our language to ensure that the rights of the trans community are never taken away.

Group photo of all retreat attendees


A Behind-the-Scenes Look at Xpedition’s First Company Retreat

This January, our team traded wintery weather for tropical temperatures and met in Mexico for a week of team-building activities.

Woman attending a video meeting.


Why Some Companies Are Still Fully Remote

From increasing job satisfaction to reducing overhead costs, here are some of the lasting benefits of remote work.

Person typing on a laptop


How to Create More Accessible Online Content

From developers to designers, here’s how to implement accessibility practices to make your online content more inclusive.

Man speaking into a microphone.


Diversity in Your Ads Voice

How to choose a voice actor to convey the right sentiment for your campaign.

Several lights with red and gold vessels, to celebrate Diwali


6 Ways To Produce More Inclusive Holiday Campaigns

From choosing universal themes to creating accessible content, here's how to make sure your holiday campaign resonates with your audience.

Pride flag


Why It’s Important For Businesses To Take A Public Stand On Societal Issues

Being upfront about your company’s values can help you attract talent, find the right partners, and create greater equality.

A woman sitting at a desk. She is smiling while talking on a mobile phone.


If You Aren’t Considering This Type of Job Candidate, You’re Missing Out

Here’s how hiring job seekers from other industries can bring new perspectives, enthusiasm, and skills to your team.

A crowd of people with rainbow flags


Our CEO Hunter Johnson Shares How Brands Can Inspire Pride Year-Round

Xpedition’s CEO Hunter Johnson was featured in a Euronews article about how corporate Pride campaigns can create positive change.

A group of people in a protest, including one woman holding a sign that says "My Body My Choice"


Why It’s Important for Businesses to Publicly Support the Right to Choose

Being vocal about your company values can help employees feel supported and empower other companies to do the same.

Transgender flag held up by a crowd of people.


How To Create A More Inclusive Environment For LGBTQ+ Employees

From updating policies to using inclusive language, here are four ways to build a safer, more supportive workplace.

Beekman 1802 founders holding young goats


Beekman 1802 Spreads Kindness One Product at a Time in New Google Campaign

A behind-the-scenes look at Xpedition’s recent film project in upstate New York.

Two men wearing masks and having a conversation.


Top Things to Keep in Mind When Bringing Back In-Person Events

From implementing safety measures to creating a contingency plan, follow these steps as you plan your first in-person event.

An etthnically diverse group of women and one man standing in front of a store and smiling.


How to More Accurately Represent Gender in Advertising

Proactive ways marketing agencies can promote equality through accurately representing gender in campaigns and content.

Man working on a computer


Social Listening on a Budget

How small businesses can use market research to grow

Xpedition logo on outdoor cinema screen


Xpedition’s 2021 Year in Review

Some of the top film, events, and entertainment projects Xpedition worked on in 2021.

Two people standing in an office. Both are wearing masks. The man is writing on a whiteboard while the woman watches.


Why Companies Should Remove College Degree Requirements from Job Listings

Removing education requirements from job listings can remove barriers, increase diversity, and help employers find more skilled candidates.

Tile letter pieces spelling out mental health, with a leaf on the right side.


7 Ways to Support Mental Health in the Workplace

How Xpedition supports mental health for our employees—and how other companies can do the same.

Three Drag queens sitting close together and smiling at the camera.


What Drag Queens Can Teach Us About Succeeding In Business

Five lessons drag queens can teach us about how to succeed professionally

People having a meeting in the workplace


Four Things Marketers Should Keep In Mind This July Fourth

Here are four things to keep in mind when marketing your brand or product for this 4th of July.

A group of dancers huddled together and smiling for the camera.


10 Ways to Ensure a Successful Pride Month Marketing Campaign

Here are 10 things to keep in mind when planning a Pride Month marketing campaign.

Photo of Monica, owner of Highway Inn.


11 of Xpedition’s Favorite Asian-Owned Small Businesses

For Asian Pacific American Heritage Month, we’re sharing some of our favorite Asian-owned small businesses.

Collage of intern photos


Meet our Xpedition Interns

Current and former Xpedition interns share their favorite experiences.

Screenshot of the Google for Games Developer Summit event webpage


4 Ways to Successfully Transition to Digital Events

From building digital breakout rooms to creating interactive websites, here’s how to guarantee a successful digital event.

Rev. Georgiette Morgan-Thomas holding a hat on her head


International Women’s Day Spotlight: Rev. Georgiette Morgan-Thomas of American Hats

Rev. Georgiette Morgan-Thomas of American Hats shares her story and advice for female entrepreneurs.

Image of Protect Small Business campaign


Xpedition’s 2020 Year in Review

The main film, digital events, and social justice projects Xpedition worked on in 2020.

Jack Chaplin cooking at the stove while being filmed


Daddy Jack’s Cooks Up a Winning Recipe on YouTube

Jack Chaplin had to close his restaurant temporarily during the pandemic, but YouTube provided a way to keep in touch with his customers.

Easton LaChappelle in his workshop


Easton LaChappelle Dreams Up a Better World Thanks to YouTube

After learning valuable skills on YouTube, Easton LaChappelle started designing better prosthetics for people with limb differences.

Virtual meeting of 12 people on laptop screen


10 Ways to Maintain Company Culture While Working Remotely

Here are 10 ways the Xpedition team has remained close despite being physically far apart.

Chastity Sereal, a Black female fashion designer


A Step-by-Step Guide to Ensuring Diversity in Marketing Campaigns

From conducting in-depth research to outlining a distribution plan, here’s how to ensure a truly diverse and inclusive marketing campaign.

Bobby’s BBQ owner Tay Nelson and his wife and partner, Sarah Nelson, pose outside the entrance to the restaurant.


Making of a legacy: Bobby’s BBQ film inspires audiences in new YouTube campaign

Great food and good times are the heartbeat of this small business in South Carolina.

Mara Keisling National Center for Transgender Equality


The Role of Brands in Building a More Inclusive World

The stories brands tell have the power to positively influence individuals. Let’s all commit to telling more authentic stories together.

It's about how we serve the community and how we help people weather this storm - Russell Khan Honest Chops Co-Founder


Why Story-Driven Marketing Matters More Than Ever in the Era of COVID-19

Research shows consumers want to support conscious companies. Read about shaping strategy around compassion and community.

small business owners Suzie Mills, Russell Khan and Jenny Doan


Protect Small Business

Small businesses need our support, now more than ever.

nate boyer in army uniform standing in front of empty football stadium


Nate Boyer

At 28 years old, Nate made the decision to enroll in the University of Texas, with the goal of playing football for the storied University of Texas Longhorns. The only problem; Nate had never played a day of football in his life.


Honoring Those Who Have Served

Our quest to tell inspiring stories of those who’ve made an impact has led us to feature many former military members. On this Veterans Day, we honor these courageous individuals both for their time spent in service and their pursuits as civilians.

Pasta Granny Giuseppa wearing apron in kitchen


Pasta Grannies

She’s bold and full of character, dedicated and diligent. She's a master of her pasta-making craft... the queen of the kitchen!

Krystn Keller with son


Keller Works: A Mother's Remedy

There aren’t many things in the world stronger than a mother’s love for her child. As storytellers, we come across hundreds of inspiring stories, but some stay with you more than others; this was the case with Krystn Keller.

coolhaus owners waving through windows on colorful painted brick wall


A Reason to Celebrate

We live in an exciting moment in time! Today, more women than ever are furthering innovation, building community, preserving traditions and creating lasting legacies...


Grow with Google x USO: Supporting Veterans and their Families

There’s nothing more rewarding than working on a project that positively affect people’s lives, especially when we have a very personal connection...

John Cronin with father near neon sign spreading happiness


John's Crazy Socks: Spreading happiness through socks

John is a 22 year old businessman who was born with Down’s Syndrome. When it came time for John to graduate high school, he was concerned with what he could do for work as an adult.

this is family google behind the scenes xpedition


#ThisIsFamily - Google's Pride Campaign

As pride month begins, we here at Xpedition are finding our own pride in the release of our biggest project to date. Working together with #TeamPixel and Google’s LGBT employee organization...