When Google AdWords rebranded and became Google Ads, we created a sizzle that highlighted the new and improved brand and introduced new digital advertising tools for small business owners.
Google Immerse VR videos investigate race, diversity, and identity by exploring how real people interact with the world and how the world interacts with them. Stand shoulder to shoulder in Virtual Reality with Dezzie and explore her challenges, successes, and sense of identity as you travel with her around Paris and back to her childhood home
Two Googlers take journeys to more deeply understand their racial identity. Google’s Diversity and Inclusion experts help guide the experience, with prompts like: “We all see race… it’s whether or not you choose to embrace it… It might be scary and it might be really, really uncomfortable, but the journey is worthwhile.” Stand shoulder to shoulder in Virtual Reality with Dezzie, a UX Designer at Google, and Clayton, a Diversity Business Partner at Google, and explore their experiences with race and identity as you travel with them to their childhood homes, to the Google offices where they work, and around the cities of Paris and San Francisco.
The Dog Yard 360 gives viewers a unique 360 degree look into the life of a puppy at The Dog Yard’s 5,000 square foot training facility in Los Angeles, California.
Working with VR Specialists, we created two uniquely cute 360 videos showcasing Blue Collar Working Dogs. These videos were strategically launched just before the Super Bowl to capture the audience engaging with the Puppy Bowl that same Sunday. The Blue Collar Working Dog 360 videos were incredibly successful, generating 10X Google’s average organic impressions.